Welcome to the world of Tuangou

Illustration showing a group of six people connected by two shaking hands

Tuangou is the Chinese phenomenon of groups of people clustering together in order to drive down the price of goods and services. I think of it in terms of ‘collaborative consumption’. Presently, I am researching an article for Leisure Report on Tuangou and its ramifications for the leisure industry. Can anyone contribute any thoughts on how this consumer buying phenomenon might affect the leisure industry? Please post any comments below. I will post the published article in April 2007.

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