The Washington Post and the University of Maryland have recently published a survey which describes how the majority of Americans do not yet support the opening of many retail businesses, including gyms. Approximately half of the 50 US states have begun easing restrictions in an attempt to reboot the economy, but this is no guarantee that consumers presently feel comfortable visiting local businesses. There is no statistically significant difference in consumer sentiment between those states with business restrictions compared with those states that are now opening up. Driving these findings is that six out of ten Americans are ‘somewhat’ or ‘very worried’ about becoming infected with Covid-19 and becoming seriously ill.
Other US retail settings
The figure below shows the survey findings for other businesses which included gun stores, dine-in restaurants, nail salons, barber shops, retails shops such as clothing, gyms, golf courses and cinemas (movie theatres).
One of the key insights I take from this survey is never to get too far ahead of your customers.
Clarifying your thinking
If you are preparing to reopen a business do surveys like this help with your thinking?
A random national survey of 1,005 US adults with a margin of sampling error of 3.5% – 5%. Respondents were split into two groups and asked about a range of retail settings (gun stores, dine-in restaurants, barber shops etc.