Five years ago, I was invited to speak to Swedish health and fitness operators at a conference in Gothenburg. My presentation was called: What does your fitness clubs stand for? You can read the presentation here: The themes in this presentation were: Proliferation of consumer choice and growing sense of ‘choice trauma’ Clubs beginning ...
I have now published the 2012 UK Low-cost Gym Sector Report which can be purchased from the Knowledge Store. Please leave a comment below, or on the report website, when you have read the report.
New London seminar: May 22nd 2012 Low-cost gyms have been operating in the UK since 2006 so they are hardly new. This means the industry has had nearly six years to develop a strategic response, so why is there surprise when they arrive in town, with sometimes terminal consequences for established ...
I am presently scoping out a new report that investigates the European health club franchising industry. The key report sections are: 1 Strategic analysis of the franchising business model. 2 Interviews with out of industry franchising experts. 3 Interviews with health club franchise CEO's. 4 Detailed club franchise case study. 5 Consumer research. 6 Index of ...
Below is a copy of a presentation I am giving at this week's IHRSA European Congress being held in Barcelona, Spain. Please leave a comment: Strategic insights into the European Low-Cost Gym Sector View more presentations from Ray Algar
Fitness First was once accused of preferring thinner people when recruiting for gym staff. The claim caused quite a debate at the time. So, here is a scenario for you. There are two candidates applying for a single role and they are both very strong with similar qualifications, experience and ...
The Leisure Database Company has just released findings for the 2009 'UK State of the Industry Report. I read the press release and thought it would be useful to create a visual summary. So, here it is:
Recently, I asked Jon Huxtable at the Leisure Database Company to give me an idea of new UK-based health clubs that have opened during the first few months of 2009. This revealed that the total for the UK for the first three months of this year was...seven. Four of the seven ...
The International Health, Racquet and Sportsclub Association (IHRSA) based in Boston has recently published an excellent 104 page report on the global health club industry. Globally, the industry now comprises 108,059 clubs (up 6%) with revenues totalling $61.4 billion. Worldwide membership now stands at just less than 107 million, in ...
Specially programmed personal digital assistants (PDAs) can help encourage middle-aged and older Americans to increase their physical activity levels, a Stanford University study says. The 37 study participants were randomly assigned to receive either traditional physical activity information handouts or a PDA loaded with a program that asked questions designed to ...
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