McFit, the German discount gym chain has announced its first club in Spain. The discount brand, which is now Germany's largest club operator (by membership size), now operates clubs in three countries. McFit was one of only five (from seventeen) German gym brands that opened new clubs during the March – ...
Posts tagged “McFit”
Analysis of budget health and fitness clubs
Today I am off to London to give a presentation to a group of Spanish health and fitness club owners and managers. The presentation analyses the budget club business model and illustrates some of the UK and European brands that are leading this trend. Below is a copy of the presentation ...
Health Club Management Magazine Talkback – Budget Health Clubs
I was recently invited by Health Club Management magazine to comment on the following question: Will budget health club chains change the face of the industry? Yes and this is why. Consumers have been enjoying budget goods and services for over a decade; EasyJet is already twelve years old. Consumers have now ...
Price war on the gym floor – low prices, no-frills everywhere
Excerpt from my recent Leisure Report article. ------------------------------------- So, are you a Waitrose or a Lidl shopper? A few years ago, you would have been one, neither, but certainly not both. How things change. Now, British consumers are running rings round marketers by being a Waitrose shopper on Monday and a Lidl ...
McFit budget health clubs continue to prosper
My colleagues at Deloitte in Germany have just sent me the new numbers for the McFit budget health club chain. Having now acquired Fit24, one of their German rivals, total membership stands at 520,000 across 83 clubs (at end of June 2007). This €17 euros per month low-cost club operator ...
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