Lean en este artículo lo mejor del reportaje de #MercadoFitnessTV al consultor Ray Algar, Director Gerente de la firma Oxygen Consulting, con base en el Reino Unido. La primera palabra que viene a mi cabeza cuando pienso en cómo explicar el fenómeno de los gimnasios de bajo costo (low cost) es ...
Posts tagged “low-cost gym”
OMG! A budget gym is coming to town. What’s your strategic response?
New London seminar: May 22nd 2012 Low-cost gyms have been operating in the UK since 2006 so they are hardly new. This means the industry has had nearly six years to develop a strategic response, so why is there surprise when they arrive in town, with sometimes terminal consequences for established ...
The price of competition
The International Health, Racquet & Sportsclub Association (IHRSA) has just published an article I wrote for their Club Business International (CBI) magazine. The article is titled 'The price of competition' and can be read here:
Low-cost gym presentation – Southampton Solent University
Thanks to everyone for making time to come along to today’s low-cost gym presentation. It was good to catch up with Sheridan Easton who moved from the UK health and fitness industry into the University sector. Sheridan is now a Senior Lecturer in the Faculty of Business, Sport and Enterprise.
How the low-cost gym sector will transform the UK health and fitness industry
This is a presentation given to sporta (organisation representing social enterprises within the cultural and leisure market in the United Kingdom) at the recent Leisure Industry Week Conference in Birmingham, UK. This was my first opportunity to discuss the emergence of the low-cost sector with sporta and the timing was ...
EasyGym announces UK launch
>The UK low-cost gym sector now has a recognisable household brand name with easyGym announcing the opening of their first club in 2011. The commercial arrangement involves Fore Fitness, lead by Paul Lorimer-Wing, securing the rights to trade under the easyGym brand name in the UK and several unspecified countries. Paul ...
Say hello to the UK’s latest budget gym business
Well, isn't the UK budget gym sector getting exciting? It wasn't so long ago that FitSpace was the lone operator in this new market segment. How things can quickly change. Well now the UK has another low-cost gym operator – Gym4all. The company has announced its first site in Croydon, ...
Credit-crunching ‘budget gyms’ spreading across the UK
Recently, I wrote that the UK has not seen too many new clubs open during the first quarter of 2009. In fact, there were just seven new club openings. However, when I delved a little deeper, I saw that one of these new clubs was a low-cost or 'budget' club ...
Health Club Management Magazine Talkback – Budget Health Clubs
I was recently invited by Health Club Management magazine to comment on the following question: Will budget health club chains change the face of the industry? Yes and this is why. Consumers have been enjoying budget goods and services for over a decade; EasyJet is already twelve years old. Consumers have now ...
McFit budget health clubs continue to prosper
My colleagues at Deloitte in Germany have just sent me the new numbers for the McFit budget health club chain. Having now acquired Fit24, one of their German rivals, total membership stands at 520,000 across 83 clubs (at end of June 2007). This €17 euros per month low-cost club operator ...
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