Posts tagged “fitness first”

Fitness First enter lifestyle game market

Fitness First has announced a collaboration with Black Bean Games to launch a new line of products for the Nintendo Wii games console. The first release is a fitness and nutrition product that will be marketed under the ‘NewU brand’. Users set a specific lifestyle goal which includes setting exercise ...

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Fire rips through Fitness First Gym in Brighton

Last night (Thursday 26th June) a major fire caused significant damage at the Fitness First for Women club in Brighton, my home town. The fire broke out in the early hours of the morning when the club was closed, so no members were present. Initially, there was some concern that ...

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Watchdog and gym contracts

>I was surprised to see the BBC Watchdog programme featuring the challenges members have in quitting their health club (gym) last night. The programme featured Esporta back in March of this year and they have targeted the industry again. This week they focused on Fitness First, where they found the ...

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Fitness First Sold Again

I think I can still remember when Fitness First launched from a tired looking club in Poole, Dorset (south coast of England) in 1993. When most other operators were pedalling `premium` (expensive!), Fitness First launched with `affordable` (cheap!) and now look...12 years later the business has just been bought by ...

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