I have just returned from the IHRSA European Convention in Lisbon. What a lot of fun. The event attracted around 400 delegates connected to the European health club and gym industry. The topic of my presentation was: What does your fitness club stand for? Talking about a company’s strategic purpose(why does ...
Posts tagged “Curves”
Super Size Me
MacDonald’s had better watch out as Curves , the ubiquitous health club chain, marches towards 9,000 health clubs. Most people outside of the health club industry, would not know much about Curves, but they are now the 10th largest franchise company in the world and they’ve been trading for just ...
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