Posts tagged “Budget clubs”

El ABC del fenómeno low cost

Lean en este artículo lo mejor del reportaje de #MercadoFitnessTV al consultor Ray Algar, Director Gerente de la firma Oxygen Consulting, con base en el Reino Unido. La primera palabra que viene a mi cabeza cuando pienso en cómo explicar el fenómeno de los gimnasios de bajo costo (low cost) es ...

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2012 UK Low-cost Gym Sector Report – Ray Algar

I have now published the 2012 UK Low-cost Gym Sector Report which can be purchased from the Knowledge Store. Please leave a comment below, or on the report website, when you have read the report.  

OMG! A budget gym is coming to town. What’s your strategic response?

New London seminar: May 22nd 2012 Low-cost gyms have been operating in the UK since 2006 so they are hardly new. This means the industry has had nearly six years to develop a strategic response, so why is there surprise when they arrive in town, with sometimes terminal consequences for established ...

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Interview with Hasse Hoftvedt, CEO of fitness.xpress gyms

Following the recent publication of my 2011 Global Low-cost Gym Sector Report, Hasse Hoftvedt, CEO of fitness.xpress gyms in Norway contacted me to update me on the expansion of his budget gym business. What follows is a short interview. How did a guy with a degree in Petroleum Engineering from the ...

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The price of competition

The International Health, Racquet & Sportsclub Association (IHRSA) has just published an article I wrote for their Club Business International (CBI) magazine. The article is titled 'The price of competition' and can be read here:

Low-cost gym seminar by Ray Algar

During October 2011, I presented findings from my 2011 Global Low-cost Gym Sector Report at two events in London and Manchester. Below is a copy of my presentation. This is a very large file so needs to be viewed online. You will find a copy of the full report in the ...

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easyGym set to launch June 2011

easyGym, the new UK low-cost gym brand has announced that Wood Green, London and Slough, Berkshire are the locations for its first two clubs. The gyms are due to open in June 2011. Presently, the two sites are trading as Virgin Active clubs.

How the low-cost gym sector will transform the UK health and fitness industry

This is a presentation given to sporta (organisation representing social enterprises within the cultural and leisure market in the United Kingdom) at the recent Leisure Industry Week Conference in Birmingham, UK. This was my first opportunity to discuss the emergence of the low-cost sector with sporta and the timing was ...

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EasyGym announces UK launch

>The UK low-cost gym sector now has a recognisable household brand name with easyGym announcing the opening of their first club in 2011. The commercial arrangement involves Fore Fitness, lead by Paul Lorimer-Wing, securing the rights to trade under the easyGym brand name in the UK and several unspecified countries. Paul ...

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2010 UK Low-cost Gym sector Report – Download the full report for free

I have now published the 2010 UK Low-cost Gym Sector Report. Thanks to support from Precor, the full report can be downloaded free of charge from this website. Please leave a comment below, or on the report website, when you have read the report.