Consultancy

I am available for short or longer term business consultancy assignments. I work with a diverse range of organisations ranging from start-ups through to global businesses. Here is a cross-section of some recent assignments:

• Engaged by adidas to provide research and insight into the health club industry and exercise trends. During this six-month project, I worked alongside other members of a special project team.

• Commissioned by a Portuguese health and fitness operator to assess the market potential for developing a low-cost gym business in Brazil. For this project I used my knowledge of the Brazilian gym market and local contacts to help my client gain a realistic sense for this expansion opportunity.
• Commissioned by i-motion gym, a UK start-up to help them clarify their service offering for a new brand of low-cost or ‘budget’ gyms. Following the assignment, Gareth Evans, the Managing Director, had a far clearer idea of how to position his brand in an increasingly competitive marketplace.
• Engaged by energie fitness clubs to undertake due diligence research to support franchisees in the purchase of health clubs. In this assignment, I harnessed my unique experience as a previous health and fitness club operator, coupled with the rigour of a management consultant to provide a deep and insightful assessment of the proposed acquisition.

You can read about some of my other projects and get in touch with me here.