Consultancy

Oxygen Consultancy

I am available for short or longer term business consultancy assignments. I work with a diverse range of organisations ranging from start-ups through to global businesses. Here is a cross-section of some recent assignments:

  • Engaged by adidas to provide research and insight into the health club industry and exercise trends. During this six-month project, I worked alongside other members of a special project team.
  • Commissioned by a Portuguese health and fitness operator to assess the market potential for developing a low-cost gym business in Brazil. For this project I used my knowledge of the Brazilian gym market and local contacts to help my client gain a realistic sense for this expansion opportunity.
  • Commissioned by i-motion gym, a UK start-up to help them clarify their service offering for a new brand of low-cost or ‘budget’ gyms. Following the assignment, Gareth Evans, the Managing Director, had a far clearer idea of how to position his brand in an increasingly competitive marketplace.
  • Engaged by energie fitness clubs to undertake due diligence research to support franchisees in the purchase of health clubs. In this assignment, I harnessed my unique experience as a previous health and fitness club operator, coupled with the rigour of a management consultant to provide a deep and insightful assessment of the proposed acquisition.

You can read about some of my other projects and get in touch with me here.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved.