During October, I was invited to speak at the IHRSA European Congress held in Amsterdam. The Congress brings together each year around 600 senior fitness industry players from 35 countries. The focus of my presentation was the emergence of boutique fitness studios which are popping up in the UK. Think brands such as Psycle, BOOM Cycle and BEAT from Fitness First.
Please do leave me a comment on how you see specialist studios disrupting the legacy health club.