Rise of the Boutique Fitness Studio

Close up of Ray Algar, Managing Director of Oxygen Consulting speaking at the IHRSA European Congress in Amsterdam

During October, I was invited to speak at the IHRSA European Congress held in Amsterdam. The Congress brings together each year around 600 senior fitness industry players from 35 countries. The focus of my presentation was the emergence of boutique fitness studios which are popping up in the UK. Think brands such as Psycle, BOOM Cycle and BEAT from Fitness First.

IHRSA has written a summary of my presentation, while a copy of my presentation can be purchased from the Knowledge Store.

Ray Algar speaking at the IHRSA European Congress in Amsterdam. Presentation slide shows evolution of mankind from ape to standing

 

 

 

 

 

 

 

 

 

 

 

 

Ray Algar speaking at the IHRSA European Congress in Amsterdam. Slide shows large map of Europe

 

 

 

 

 

 

 

 

 

 

 

 

Please do leave me a comment on how you see specialist studios disrupting the legacy health club.