The world of Collaborative Consumption

Commissioned by Leisure Report to research and write an article on how ‘collaborative consumption’ is making global retailers re-think how they communicate with consumers.

It was during research for this article, that Ray Algar coined the term ‘Collaborative Consumption’.

You can read the full and original article here.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):