Research on UK low-cost gym segment

Commissioned by i-motion gym, a UK start-up to help them define their service offering for a new brand of low-cost or ‘budget’ gyms. Following the assignment, i-motion possessed a clear understanding of how to position their brand in an increasingly competitive market.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):