Insight for adidas

Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director.

The work was provided over a six-month period, involving several workshops, presentations and bespoke research.

 

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):