Report: 2014 Fitness Sector Social Good Report – Ray Algar


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Welcome to the Fitness Sector Social Good Report. The fundamental purpose of this report is to explore the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with their stakeholders, thereby creating a more valued and sustainable organisation.


  • Foreword David Stalker, CEO, ukactive
  • Welcome to the Fitness Sector Social Good Report
  • Purposeful
  • Interview with Henry Mason, UK managing director,
  • Responsible
  • Interview with Ioannis Ioannou, assistant professor of strategy and entrepreneurship, London Business School
  • Authentic
  • Interview with Thomas Kolster, author of Goodvertising
  • Generous
  • Interview with john Treharne, CEO, The Gym Group
  • Compassionate
  • Interview with Giles Gibbons, CEO, Good Business
  • Connected
  • Interview with Joe Cirulli, owner and founder of Gainesville Health & Fitness Centers
  • Collaborative
  • Interview with Richard Bilton, president, Cía Athletica clubs
  • Influential
  • Interview with Phillip Mills, CEO, Les Mills international
  • Concluding remarks
  • About the author
  • Acknowledgements
  • Gymtopia

Free sample

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