This report’s primary purpose is to discuss the transformational effect that I believe the social web will have on the European health and fitness club industry. The report brings together interviews from individuals both outside and inside the fitness industry, and a case study on charity: water, which is harnessing the social web to achieve remarkable things. The report presents the findings from the industry’s first social media audit, capturing insights from 50 club brands across 10 countries. The report also provides some social media guidelines for those in the early stages of embedding the social web into their organisations. I would welcome suggestions for expanding the scope of future editions of this report.
Read the report foreword online
Use the arrows on the bottom left to move through the pages.2011 European Health Club Industry Web and Social Media Report
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Download the first 10 pages as a PDF, free of charge, by clicking on the ‘download’ link below.