Oxygen Projects

Here you can browse through some of my recent projects, which have been categorised under:

  • Articles.
  • Consultancy assignments.
  • Presentations (conferences, seminars etc).
  • Workshops.


Recent Projects

The world of Collaborative Consumption

Commissioned by Leisure Report to research and write an article on how 'collaborative consumption' is making global retailers re-think how they communicate with consumers. It was during research for this article, ... Read more »

Dontstop02 Foresight Conference Denmark

Commissioned by Leisure Report to provide conference insights from Dontstop02, Denmark, a foresight conference organised by the Copenhagen Institute for Future Studies.

The emergence of low-cost gyms

Commissioned by Precor to investigate the low-cost health club trend.

Leisure Report Journal

Commissioned by Leisure Report Journal to describe my research that examines the online sentiment of UK consumers towards the 'gym experience'  

Working with the London Borough of Lambeth

Appointed by the London Borough of Lambeth to research alternative leisure centre provision while two of their existing centres undergo a £75 million improvement programme.

The London Olympic Games Legacy

Commissioned by Leisure Report to research and write two articles on how the Olympic Games and London 2012 can be used to create a lasting and long-term sport and exercise ... Read more »

Marketing insight for Precor

Commissioned by Precor to provide an economic overview of Europe, Middle East and Africa to inform their marketing planning.  

Helping to articulate a licensing opportunity for Pole Passion

Commissioned by Pole Passion to produce a document describing a licensing opportunity for fitness professionals to deliver group exercise programmes to UK health and fitness clubs

The Times Newspaper

Participated in a workshop for The Times newspaper to develop ideas for their online health and fitness website.

Encouraging UK Leisure Operators to Make Their Buildings More Disability Friendly

Background ASPIRE (Association for Spinal Injury, Research, Rehabilitation & Reintegration) is a registered charity and Fitness Industry Association (FIA) member. In January 1998, the ASPIRE National Training Centre (designed by Sir ... Read more »

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):