Oxygen Projects

Here you can browse through some of my recent projects, which have been categorised under:

  • Articles.
  • Consultancy assignments.
  • Presentations (conferences, seminars etc).
  • Workshops.


Recent Projects

Insight for adidas

Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director. The ... Read more »

Supporting energie fitness in acquiring eight clubs

Undertaking due diligence research to support the acquisition of eight separate businesses on behalf of Energie Fitness Clubs.

Feasibility study for £4 million Health and Well-being centre in South Wales

Commissioned by the TREAT Trust charity to produce a feasibility study and business plan for a £4m health and well being centre in South Wales.

The Oshi Leisure House Project

Researching and writing the entry for The Oshi House™, a fascinating floating living pod designed for the global tourism industry in the prestigious Oxford International Business Plan Competition. From a ... Read more »

Developing Educational Strategy for FitLinxx

Commissioned by FitLinxx to develop a strategy for its introduction into British schools.

Using technology to stay fit and healthy

Commissioned by the Economist publication, 'Intelligent Life', to research and write an article on how new technology is helping people to improve their health and well-being. Browse over to 'Insights' to ... Read more »

The Health and Fitness Club Industry in 2016

Commissioned by Leisure Report to research and write an article on how the health club industry may look in 2016.

State of the Industry report – Sport Business Group

Commissioned by Sport Business Group to write a State of the Industry report on UK health clubs for their Britsport 2006 publication.

Health and Fitness Trends in the Hotel Industry

Commissioned by Precor to investigate trends and opportunities in the hotel industry.

The Future of Hotel Fitness

Commissioned by Leisure Report to research and write an article on how the future health and fitness experience could look in the hotel industry.

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Brand image for Gymtopia

Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):