Consultancy
Below is a summary of some consultancy assignments. To discuss a new project, please get in touch.
Compelling strategic insight for organisations connected to the global health & fitness industry
Recent Consultancy Projects
Acquisition of Total Fitness Health Club Group, UK
Collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness operates 17 clubs across ... Read more »
Low-cost gym insights for Turkish health club operator
Commissioned by a leading Turkish health & fitness club operator to provide market insights relating to the global low-cost gym sector.
Research on UK low-cost gym segment
Commissioned by i-motion gym, a UK start-up to help them define their service offering for a new brand of low-cost or 'budget' gyms. Following the assignment, i-motion possessed a clear ... Read more »
Research on the Russian health and fitness market
Commissioned by a global fitness equipment manufacturer to provide current market information on the Russian fitness market.
Research on Brazilan health and fitness market
Commissioned by Fitness Hut, a Portuguese health and fitness operator, to assess the market potential for developing a low-cost gym business in Brazil. For this project, I used my knowledge ... Read more »
Advising Unilever Ventures
Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.
Insight for adidas
Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director. The ... Read more »
Supporting energie fitness in acquiring eight clubs
Undertaking due diligence research to support the acquisition of eight separate businesses on behalf of Energie Fitness Clubs.
Feasibility study for £4 million Health and Well-being centre in South Wales
Commissioned by the TREAT Trust charity to produce a feasibility study and business plan for a £4m health and well being centre in South Wales.
The Oshi Leisure House Project
Researching and writing the entry for The Oshi House™, a fascinating floating living pod designed for the global tourism industry in the prestigious Oxford International Business Plan Competition. From a ... Read more »
Oxygen Quarterly
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Global launch of Gymtopia
Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):
