Oxygen Consultancy

Below is a summary of some consultancy assignments. To discuss a new project, please get in touch.


Recent Consultancy Projects

Research into a software company to inform the investment decision for a private equity firm

Conducted research to support the investment into a UK-based software as a service (SaaS) provider that works with leading international health and fitness club chains. The private equity client commented: ... Read more »

Logo showing a purple NorthEdge Capital logo

Acquisition of Total Fitness Health Club Group, UK

Collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness operates 17 clubs across ... Read more »

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Low-cost gym insights for Turkish health club operator

Commissioned by a leading Turkish health & fitness club operator to provide market insights relating to the global low-cost gym sector.

Research on UK low-cost gym segment

Commissioned by i-motion gym, a UK start-up to help them define their service offering for a new brand of low-cost or 'budget' gyms. Following the assignment, i-motion possessed a clear ... Read more »

Research on the Russian health and fitness market

Commissioned by a global fitness equipment manufacturer to provide current market information on the Russian fitness market.

Research on Brazilan health and fitness market

Commissioned by Fitness Hut, a Portuguese health and fitness operator, to assess the market potential for developing a low-cost gym business in Brazil. For this project, I used my knowledge ... Read more »

Advising Unilever Ventures

Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.  

Insight for adidas

Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director. The ... Read more »

Supporting energie fitness in acquiring eight clubs

Undertaking due diligence research to support the acquisition of eight separate businesses on behalf of Energie Fitness Clubs.

Feasibility study for £4 million Health and Well-being centre in South Wales

Commissioned by the TREAT Trust charity to produce a feasibility study and business plan for a £4m health and well being centre in South Wales.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):