Oxygen Insights

Below you will find a selection of recent content such as my reports, conference presentations and articles

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Recent Insights

Know your position, Health Club Management

Health clubs need to know their market position

What does your club stand for? It sounds like such an innocent question, but scratch deeper and it reveals some fundamental truths about the long-term strategy and prospects for a club. A few years ago ... Read more »

Health and Fitness Clubs – Winning the intangible space

Ray Algar, Managing Director of Oxygen Consulting wonders how the fitness industry might look, not in the near future but in 10 years and beyond. David Albutt from Leisure-net discusses some of his ideas and ... Read more »

Economist Article June 2006

Shape Up – health and fitness technology to enhance our lives

The irony in this brave new world where we can sequence the human genome or take a tourist trip into space, is that more of us will die from lifestyle diseases than any other cause ... Read more »

How scenarios can help you plan future brand strategy

How scenarios can help you plan future brand strategy

Linda Hodgson, Future Cat, and Ray Algar, Oxygen Consulting, present a range of future scenarios and show how these could aid marketers' planning.

London 2012 – Marathon or Sprint – Ray Algar

In the first article in this two-part series (2012 – After the golden show, Leisure Report, October 2008), I discussed the size of the ambition that organisers and stakeholders have set for London 2012. London ... Read more »

London 2012

London 2012 – After the golden show

Three years have already passed since London narrowly pipped Paris by 54 votes to 50 to secure the right to host the 30th summer Olympic and Paralympic Games. Paris was strongly tipped to secure the ... Read more »

Leisure Report August 2008

The emergence of budget health and fitness clubs

Ray Algar looks at the emergence of the first true budget clubs in the UK, and considers what consequences they will have on the shape of the market. I can vividly recall the discussion with the ... Read more »

State of the UK Health/Fitness Industry, BritSport 2007/08

Summary of the UK Health/Fitness Club Industry

Merger and acquisition activity is this year's major theme with Virgin Active now Britain's second largest health club chain, after Fitness First. This follows Virgin's acquisition of the 47 Holmes Place clubs, bringing the group ... Read more »

Price war on the gym floor, Leisure Report August 2007

Price war on the gym floor

So, are you a Waitrose or a Lidl shopper? A few years ago, you would have been one, neither, but certainly not both. How things change. Now, British consumers are running rings round marketers by ... Read more »

Welcome to Copenhagen, welcome to the future, Leisure Report, June 2007

Welcome to the future – Ray Algar

'My flight to Copenhagen has just been cancelled; the SAS cabin crew are striking'. The well-dressed business traveller placed his phone back in his top pocket, shrugged his shoulders and drifted away. Attending the Copenhagen ... Read more »

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Brand image for Gymtopia

Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):