Which gyms are open across Europe?

April 5, 2021

I am frequently asking colleagues across Europe whether gyms are open in a specific country. So I have decided to aggregate 34 European countries to establish their current status which I will regularly update. There is also a similar project on the EuropeActive website so between their resource and this ...

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What social impact is your business creating?

March 28, 2021

I was pleased to read that The Gym Group, the UK low-cost gym operator has, for the first time, analysed the social value it creates. Social value allows a business to translate its inputs and activities into social impacts. A gym exists to facilitate exercise, but as a society what we ...

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What human experience and solution are you in?

March 13, 2021

For some time now, I have struggled with the idea of an industry or business sector. They are artificial boundaries, difficult to define, impossible to accurately measure and most importantly, customers do not care about them. I believe they may also provide business leaders with an incomplete picture of ‘competitive ...

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What clients say

I first met Ray when we were co-presenting at the IHRSA track at the Rimini Wellness Conference in Italy May 2007. Ray has an enormous insight in the fitness industry and can take both an analytical and practical approach to all issues, which gives him high credibility as a service consultant and as a commentator of the industry.

Rasmus Ingerslev, Founder Wexer and Chairman Barry’s Bootcamp Nordic

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation