New book: The Global Private Health & Fitness Business

Stunning image of the University of Seville which was founded in 1505.

Recently I was contacted by Jerónimo García-Fernández of the University of Seville and Pablo Gálvez-Ruiz from the University of Valencia who invited me to contribute to a book being published later in 2020 titled: The Global Private Health & Fitness Business – A Marketing perspective.

This book deals with the management, business models and marketing of the fitness industry across 19 countries. It explores a range of business models from low-cost, premium, boutique, personal training studios, etc. It will investigate the current situation and future challenges/opportunities.

In short, a book that will show the globalisation of the health and fitness industry and how marketing differs across regions.