The ‘Fitness Sector Social Good Report’ is being published on March 6, 2014. The report is a collaborative effort between Ray Algar, ukactive and Matrix Fitness.
The fundamental purpose of this report is to explore the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with their stakeholders, thereby creating a more valued and sustainable organisation. The report is designed to encourage leaders of all organisations, big or small, corporate or not-for-profit to explore the wider social good they can achieve beyond focusing simply on their immediate customers.
The report discusses eight themes:
The themes help to explain how we are living through a period of significant social and technological change, which is reconfiguring the relationship between people and business.
The report will be available as a fully interactive PDF in the Oxygen Consulting Knowledge Store.