KSL Capital Partners acquire UK-based Velocity Health and Fitness Clubs

Image of men and women running on treadmills s

KSL Capital Partners, the U.S. private equity firm dedicated to investing in travel and leisure businesses has acquired Village Urban Resorts (Village) from De Vere Group. Founded in 1995, Village Urban Resorts (Village) has 25 locations throughout the UK with a Velocity Health and Fitness Club embedded in each hotel. Additional Velocity clubs will open when three new Village hotels shortly  open in Aberdeen, Edinburgh and Glasgow.

Velocity clubs is a mid-market operator comprising a pool, spa, extensive fitness facilities, MyZone heart rate tracking technology and free group exercise classes,. Club members also receive hotel room and dining discounts across the estate.

This acquisition for an undisclosed sum builds on the other UK brands already owned by KSL including The Belfry golf complex in the West Midlands and the Malmaison and Hotel du Vin hospitality chains. Gary Davis, who previously served as CEO of Malmaison and Hotel du Vin, will serve as CEO of Village.

 A new chapter for Velocity


Velocity Health and Fitness Club, Farnborough, Hampshire (image via TripAdvisor)

KSL also owns ClubCorp, a New York Stock Exchange listed owner-operator of private golf and country clubs, business, sports, and alumni clubs in North America. This portfolio comprises approximately 160 golf and country clubs, business clubs, sports clubs, and alumni clubs in 25 states. This means that KSL can bring considerable leisure expertise to the Velocity brand which should result in changes, not just to the physical club infrastructure, but also in the overall member experience.

If you are a Velocity member or employee, please do leave a comment on how you believe this change of ownership may affect you.