Just back from Milan

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Have just returned from my guest lecturing appearance at SDA Bocconi University in Milan. I didn’t know much about Boconni until I happened to mention my impending visit to one of the parents at my son’s school. He’s Italian and so I asked if he knew of the Bocconi University. He looked at me as though I was a Martian and said it was Italy’s leading business school (in fact, its MBA programme is currently ranked 6th throughout Europe).

Anyway, my lecture – `Anatomy of a health club` went down very well. The Masters students asked lots of intelligent questions, seemed very interested and the two hours flew by. Had coffee with one of the Professors afterwards and discussed the possibility of contributing a case study to the MBA programme next year…more to follow.

Key words: Bocconi, Case study, Health Club

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