Is Cadbury really going to become a London 2012 Olympic sponsor?

I was not impressed to hear that London 2012 is in discussions to sign up Cadbury as a Tier 2 sponsor. The essence of the London 2012 legacy is to drive a lasting change in the nation’s health and well-being. The focus is on inspiring people to move, not driving chocolate sales. I do not see where a company in the ’empty calorie in’ business plays a role. Perhaps, this is some bizarre ‘calorie-off-set’ programme that the Cadbury’s marketers have developed.

Anyway, must go – I fancy a Creme egg!

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