UK boutique fitness studio report

Front cover for a new UK boutique fitness studio report showing a range of execise items foundin studios such as hand weights, treadmills and indoor bikes

The ‘2015 UK boutique fitness studio report’ (subtitled ‘A strategic investigation into an exciting growth segment’) is written by respected industry analyst Ray Algar and released by Oxygen Consulting, the Brighton-based global fitness industry consultancy. Produced in collaboration with equipment specialist Matrix Fitness UK, it follows a series of reports on the fitness industry and is the first to focus on a specific sub-sector.

The report provides a close analysis of boutique studios – their characteristics, what drives them, how they are set apart from their larger counterparts and how they compete. It offers a compelling vision for their success through objective scrutiny, as well as case studies and interviews with some highly entrepreneurial and visionary studio founders. Featured brands include Boom Cycle, Heartcore Fitness and 1Rebel.

The report’s keynote case study is of US boutique SoulCycle, founded by Julie Rise and Elizabeth Cutler.

The report is available as an immediate download from my Knowledge Store.

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