How to be good – Fitpro Business Magazine

Health and fitness clubs that act as a platform for social good ensure they are relevant to their communities, says Ray Algar.

A few years ago, I created an online poll where I posed a question to UK consumers: Assume you live in a small town and the high street has the following businesses – post office, greengrocer, butchers, off-licence and gym. One of the businesses has to close to make way for a new town library. Which one would you choose to close? They chose to close the gym to make way for a shiny new library. I wasn’t surprised because I sensed a creeping disconnection between the private health and fitness club and the community it claimed to serve. I believe it remains far too easy for members to emotionally disconnect from their local club.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):