How scenarios can help you plan future brand strategy

How scenarios can help you plan future brand strategy

Linda Hodgson, Future Cat, and Ray Algar, Oxygen Consulting, present a range of future scenarios and show how these could aid marketers’ planning.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):