Brief presentation of Fitness Sector Social Good Report

Colourful report front cover showing hand drawn illustration of a brain. From the brain is a cable and plug being held by a man in black trousers

On 28 May 2014 I was invited to the offices of ukactive in London to present a short overview of my new report to the communications forum. The comms’ forum is a quarterly event that brings together marketing representatives from the UK fitness sector along with journalists to discuss emerging and topical themes impacting the sector.

Presentations were limited to 15 minutes:


You can download the full report from the Oxygen Knowledge Store.

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):