A new way to serve up hotel fitness

It is Sunday evening and you are about to set off on yet another business trip that will see you away from your family and normal routines for three nights. You researched that the hotel has a health and fitness club and so pack your gym bag. Fast-forward the clock to the following Wednesday when you haul your weary body back through your front door, re-acquaint yourself with your family and un-pack. Guess what? Yet again, your gym shoes shared no time with your feet. Why is it that in the intervening three days a miserly thirty minutes was not found to enjoy the pool or walk the beautiful hotel grounds?

It is this ‘good intention’ mind-set that has influenced hoteliers to build health and fitness facilities into their offer…

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):