Innovate or Evaporate – ILAM Ireland Conference October 2007

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The above title was the theme for this year’s ILAM Ireland Conference held in Trim, a few miles outside of Dublin. I was one of the overseas speakers along with Debra Siena, Regional Vice President of Tennis Corp of America, Andy McCabe, Operations Director from Greenwich Leisure Ltd, Duncan Green from Momentum BD and Rob Chorlton of Leisure Advantage.

I was slightly perplexed when told that I would be presenting during the breakfast slot; literally the breakfast slot, with delegates listening to me about striving to create a unique health club business while tucking into croissants and coffee. However, the fifty minutes flew by and the feedback was very good.

It was very interesting finding out more about the Irish club market, which now stands at around 600 facilities. Delegates were extensively briefed during the two days on the low-cost club (budget health clubs) trend with case studies on Planet Fitness, McFit and FitSpace.

I look forward to being invited back next year.

(Picture shows me with Kilian Fisher, Chief Executive of ILAM Ireland)

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