How the Economist is using social media to connect with its readers

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Last week I attended a Social Media Leadership Forum event in London. Ben Edwards, who runs the Economist online, was the key speaker. Following the event, I  grabbed Ben for a few minutes and found out a little more about how the Economist is using social media to connect with its global community of fans.

Ben has been running the Economist online for three years now and is an articulent speaker. So, if you would like to understand how to begin harnessing social media in your business, I suggest you find 13 minutes to have a listen to what Ben has to say.

http://vimeo.com/moogaloop.swf?clip_id=10014124&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1

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