I enjoyed presenting at this year’s Healthy Business Conference in Gothenburg, Sweden (6th – 7th December 2007). I was asked to deliver two presentations to Scandanavian health club operators on the need for clubs to get behind a compelling cause as a means of insulating themselves from competition. I was the only overseas speaker so the pressure was on to ensure that my message connected with delegates. Judging from the feedback, my message connected.
‘All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book. I would also like to order some copies of your book’
Stefan Tingwell of Club Sweden, one of the organisers.