Kate Cracknell, Editor of UK-based Health Club Management devotes her ‘Letter from the Editor’ to discuss the idea of health clubs becoming more socially orientated. The letter discusses Gymtopia which launches at the end of May 2013.
Why do health clubs – operations that pivot around the idea of doing people good – have to work so hard, and spend so much
money, to engage customers? That was the question posed by Ray Algar, MD of Oxygen Consulting, who spotted a discrepancy
between the way in which gyms perceive themselves – as socially-minded operations that help people live healthier, happier lives – and the way the public sees them: as contract-wielding enterprises that take your money and then leave you to fend for yourself, not caring if you attend or not…
Read the rest of Kate’s letter below: