Following a long period of thinking, reading and writing, my new Health Club Industry Active Ageing Report – harnessing the opportunity of an ageing society, is now available as a free download.
The purpose of this report is to discuss the implications of global ageing and how the health and fitness industry is set up to respond. According to demographic researchers, the world’s population will reach an interesting point in 2020, when the number of people aged over 60 passes one billion for the first time. This equates to one in every seven people. As this demographic shift unfolds, so it will be essential that more people embrace the concept of ‘active ageing’, which in its broadest definition is that people maintain the capacity to optimise life. Transitioning into later life as physically active individuals will help to ensure that people can truly harness the opportunities and benefits offered by increases in life expectancy.
So what role can and will the fitness industry play? Read more by downloading the free report.
This is a fascinating topic which I intend to stay closely associated with.