I was conducting some web research recently and typed in the following phrase into Google: ‘Global Health Club Industry Insight’. To my surprise, Oxygen Consulting, my company website appeared at the top of the search results. The IHRSA web site was second and my blog, third.
So, according to the world of Google, I am now an authority. However, what is also true is that I like using the words ‘global’ and ‘insight’ alot in my articles. Google knows this, which is why I appear in the search results.
Back to reality
The commercial reality however, is that my prospective consulting clients are probably using a completely different set of search terms which means that our world’s may never meet. So, what’s a good alternative for ‘insightful’!