energie enter budget gym segment with launch of fitless

I can exclusively reveal that energie fitness clubs has launched fitless, the UK’s latest budget or ‘low-frills’ gym. David Beattie, formerly of David LLoyd Leisure and one of the founders of energie is leading the project.

The fitless clubs model is based on ‘micro-sized’ budget clubs starting from 2,500 sq ft (232 sq metres). Membership pricing has been pegged at £14.99 per month or £12.49 if paid in advance for 12 months. Members join online using a system developed by Clubwise. More news once I have spoken with David.

(picture shows David and colleagues launching fitless at a National Franchise Exhibition.