Good to see that the key providers of market data on the UK health & fitness industry are starting to collaborate rather than compete. The Fitness Industry Association (FIA) has formed a Data Forum to review and rationalise the growing body of data released by various primary research agencies. The first forum pooled companies such as The Leisure Database Company, HealthClubBenchmark by Deloitte, Tarp and Leisure-net Solutions to openly debate current and future plans for industry research.
The idea is to minimise duplication and even misinterpretation. Being a slight cynic, a third reason may be that the FIA can also moderate and ‘filter’, before information is presented to the press…only the positive news please!