The consultancy and research assignments that I undertake have both a UK and international perspective. A diverse range of organisations engages Oxygen Consulting because of its extensive understanding of the entire health and physical activity marketplace.
I have completed a consultancy project for a Russian health and fitness business that required insight into the low-cost gym business model. Then back in the UK, I have helped an established independent health club in Surrey to sell their business to Anytime Fitness, the fast-growing gym franchise with more than 4,000 clubs across the globe.
I have worked on large projects with adidas that involved collaborating closely with the UK managing director and smaller assignments when Precor, a leading fitness equipment manufacturer, invited me to run a half-day trends briefing for one of their clients.
Below is a summary of some completed consultancy assignments. To discuss a new project, please get in touch.
Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.
Chuck Runyon, CEO, Anytime Fitness
Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.
Jonathan Moody, Social Media Strategist, Socialware, Spain