Collaborative Consumption article by Ray Algar

Illustration showing a group of six people connected by two shaking hands

Below is an article I wrote for Leisure Report magazine in April 2007 which discusses the emerging idea of collaborative consumption.

Spare a moment for those poor retailers who still insist on putting ‘things’ in windows, accompanied by a fixed price tag. How quaint. In bygone times when asymmetrical information flourished (when the retailer knew far more than us), this method of trading was appropriate. Consumers were guided by the marketer’s pen. They set the price and we chose to pay, or not. Individually, we lacked influence and bargaining power. However, what happens when pricing insight becomes accessible and consumers begin to share knowledge? Welcome to the world of collaborative consumption.

Collaborative Consumption, Leisure Report

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