Compelling strategic insight for organisations connected to the global health & fitness industry
The 2019 European Health & Fitness Forum (EHFF) takes place in Cologne on April 3rd, 2019 and Oxygen Consulting has contributed a chapter to a new book. Titled 'Marketing and Sales in the Fitness Sector', the book will help all industry stakeholders to more clearly understand where their business is ...
Recently I was interviewed for the Australian Fitness Business Podcast about the research I have been undertaking as well as the ongoing mission of Gymtopia. During the thirty-minute show, we discussed: The two fundamental strategic paths that fitness brands are now pursuing. The rise of fitness substitutes. The November fitness project. ...
During December I was busy writing a chapter for a new book that is being published by EuropeActive in April. The book will be launched at the European Health and Fitness Forum in Cologne and is a multi-author collaboration focused on the theme: consumer experience and engagement in fitness. My chapter ...
New industry report charts rise of boutique fitness studios In a mature, inert fitness industry, boutiques are driving growth Big industry players need to sit up and take notice Small, specialised, independent fitness studios – classed collectively as boutique studios – have the potential to take significant market share from the large, big-brand, ...
Five years ago, I was invited to speak to Swedish health and fitness operators at a conference in Gothenburg. My presentation was called: What does your fitness clubs stand for? You can read the presentation here: The themes in this presentation were: Proliferation of consumer choice and growing sense of ‘choice trauma’ Clubs beginning ...
I have now published the 2012 UK Low-cost Gym Sector Report which can be purchased from the Knowledge Store. Please leave a comment below, or on the report website, when you have read the report.
Below is a copy of my low-cost gym presentation to delegates attending the IHRSA Convention in Los Angeles during March 2012. Please do leave a comment on the presentation or general comments on low-cost (budget) gyms. What is driving the global low-cost gym sector? View more presentations from Ray Algar
I am presently scoping out a new report that investigates the European health club franchising industry. The key report sections are: 1 Strategic analysis of the franchising business model. 2 Interviews with out of industry franchising experts. 3 Interviews with health club franchise CEO's. 4 Detailed club franchise case study. 5 Consumer research. 6 Index of ...
Shortly, I will be publishing my new report that investigates the international growth of the low-cost gym sector. The full report is available free of charge, thanks to support from Precor. The report will be available to download from the Think Tank. The Think Tank requires a quick, one-time registration, after ...
