Reports by Ray Algar

Fitness Illuminated – A strategic exploration of the world’s fastest growing fitness brands

  I am now exploring a new series of short reports that focus on a single fast-growing global fitness brand. The purpose of these strategic reports is that within one hour, a reader will acquire a deep understanding of a brand's 'secret sauce' and why it is resonating globally with consumers. Why I ...

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Health Club Industry Active Ageing Report

Health Club Industry Active Ageing Report – Harnessing the opportunity of an ageing society is the latest report to be researched and written by Ray Algar, an influential fitness industry analyst. This is the tenth strategic report to be released by Oxygen Consulting, the Brighton-based global fitness industry consultancy. Report contents ...

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Health Club Industry Active Ageing Report now published

Following a long period of thinking, reading and writing, my new Health Club Industry Active Ageing Report – harnessing the opportunity of an ageing society, is now available as a free download. The purpose of this report is to discuss the implications of global ageing and how the health and fitness industry ...

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New Health Club Industry Active Ageing Report

    In the next few weeks, I will be publishing my new report which is titled: Health Club Industry Active Ageing Report – harnessing the opportunity of an ageing society. The purpose of the report is to discuss the implications of global ageing and how the health and fitness industry is set up ...

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Health club industry mid-market report

The ‘Health club industry mid-market report’ (subtitled ‘investigating how brands are repositioning in an era of rising competition’) is the latest report researched and written by respected industry analyst Ray Algar and released by Oxygen Consulting, the Brighton-based global fitness industry consultancy. Available as an immediate download from my Knowledge Store.

UK boutique fitness studio report

The UK boutique fitness studio report’ (subtitled ‘A strategic investigation into an exciting growth segment’) is written by respected industry analyst Ray Algar and released by Oxygen Consulting, the Brighton-based global fitness industry consultancyThe UK boutique fitness studio report’ (subtitled ‘A strategic investigation into an exciting growth segment’) is written ...

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Boutique fitness studios fire warning shots at big brand fitness chains

New industry report charts rise of boutique fitness studios In a mature, inert fitness industry, boutiques are driving growth Big industry players need to sit up and take notice Small, specialised, independent fitness studios – classed collectively as boutique studios – have the potential to take significant market share from the large, big-brand, ...

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Major fitness brands set to transform gym experience, says industry report

The biggest, most popular names in the fitness industry – names such as LA Fitness, Fitness First, Anytime Fitness and Sports Direct - are likely to bring major improvements to what they offer consumers during 2015, some of them virtually reinventing themselves, predicts a major new, 38 page report into ...

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Fitness Sector Social Good Report – A Summary

INTRODUCTION The Fitness Sector Social Good Report (published by Ray Algar in March 2014) explores the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with their stakeholders, thereby creating a more valued and sustainable organisation. This report is written with the private fitness sector ...

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Physical activity sector must unleash its social purpose to thrive, says new report

Health and fitness clubs need to look to social purpose led brands such as Innocent, TOMS and Apple to thrive in the future according to a new report for the physical activity sector. Against a backdrop of increasing competition from local authority run leisure facilities and the rise of the ...

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