Posts filed under “Marketing insight”

Creative Gym Advertising

Recently saw this visually-arresting image for Powerhouse gym:The world's largest cable cross-over!  

Plans underway for new UK health club benchmarking service

Since the cessation of the Deloitte health club benchmarking service, there has been a void in capturing operating data from UK health clubs. However, this may be about to change. Health and fitness operators are being invited to comment on a proposed Fitness Market Monitor prior to its launch this ...

Read the full post »

Finally, a sense of community at the gym

>On Friday, I took part in a friendly team tennis tournament followed by a Wimbledon ticket draw at my local Esporta club. Our team, 'you can't be serious!' won the event, but that was not the real reason why the evening was such a success. Finally, I experienced first-hand, the ...

Read the full post »

Are micro health clubs the future?

Given that few standard health clubs seem to offer a personalised service as part of the membership price, it was interesting to read about the forthcoming launch of the 25 Club in Hanover Square, Mayfair, London. This £750,000, 2,000 square foot (186 square metre) club is setting a membership limit of ...

Read the full post »

Looking through the froth to find the cause at Starbucks

Below is an excerpt from my recent Starbucks article for Leisure Report Journal. Brands with a cause was my recent plea (see: what does my brand stand for? Leisure Report January 2008). Let us ignore the companies bordering on the irrelevant and connect with those that genuinely stand for something. Life ...

Read the full post »

New Year, New Resolution, New Gym

Take a look at the graphic to see how consumers are chattering about their new year health and fitness resolutions. Let's hope they join the right club.

Obama is leading a movement

I was watching last night’s news on the Obama versus Clinton presidential nomination campaign. The reporter said something very insightful after reporting that Obama was racing ahead of Clinton in the polls. He said: ‘Obama is leading a movement, while Clinton is campaigning’. This took me back to a ...

Read the full post »

What does my brand stand for?

This is an excerpt from a recent article. Please visit articles to read the full article: ---------------------- As we say farewell to 2007, just over 16,000 UK companies did not plan a Christmas party. Instead, an insolvency practitioner was surgically extracting every pound of value for beleaguered creditors of these failed companies. ...

Read the full post »

What does your organisation stand for? Ray Algar asks Kilian Fisher, Chief Executive of ILAM Ireland

>Ray Algar asks Kilian Fisher, Chief Executive of ILAM Ireland six questions that define the essence of his organisation.What does your organisation stand for?Developing and improving standards within facilities management through White Flag Award, operations AND qualifications and training of staff. ILAM represent the voice of the Irish leisure ...

Read the full post »

What does your organisation stand for? Ray Algar asks Joe Cirulli, owner of the Gainesville Health & Fitness Center in Florida

Ray Algar asks Joe Cirulli, Founder of the Gainesville Health & Fitness Center, Florida six questions that define the essence of his multiple award-winning organisation. What does your organisation stand for? The core purpose of our company is 'To create a fitness experience that helps people get the most out of life.' ...

Read the full post »