I am frequently asking colleagues across Europe whether gyms are open in a specific country. So I have decided to aggregate 34 European countries to establish their current status which I will regularly update. There is also a similar project on the EuropeActive website so between their resource and this ...
New report advises mid-market health clubs of urgent need to shake-up traditional business models Warns of growing competition from all sides without growth in customer base Recommends that clubs clearly define what they stand for Advises clubs to avoid simple price-cutting to compete and instead re-think long term direction Report published Friday December 11th, ...
Below is a copy of the presentation I delivered at Leisure Industry Week in Birmingham during September 2015. The presentation theme was looking at how the health and fitness industry is evolving and how a wide range of fitness substitutes are challenging legacy clubs. Jak Phillips from the Leisure Media Company ...
The biggest, most popular names in the fitness industry – names such as LA Fitness, Fitness First, Anytime Fitness and Sports Direct - are likely to bring major improvements to what they offer consumers during 2015, some of them virtually reinventing themselves, predicts a major new, 38 page report into ...
My thanks to Dave Stalker, CEO at the Fitness Industry Association who first put me on to this video. Produced by: Ogilvy & Mather Taiwan
I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...
This is so clever – changing peoples behaviour through fun: http://www.youtube.com/watch?v=2lXh2n0aPyw
Last week I was off to see a new client in Amsterdam and took the opportunity to stay at the new citizenM hotel. CitizenM is priced as a budget hotel, but is spectacularly different. Just take a look at the attached picture which is a screen-shot taken from the website, ...
Fitness First was once accused of preferring thinner people when recruiting for gym staff. The claim caused quite a debate at the time. So, here is a scenario for you. There are two candidates applying for a single role and they are both very strong with similar qualifications, experience and ...
Recently, I was trying out the new web-based survey service from Toluna and wanted to understand more about what UK consumers felt about long-term (3-year) gym contracts. I asked 2,000 UK consumers a series of five questions. This graph illustrates their preference for five different price scenarios ranging from a simple ...
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