Featured

Could the reporting of daily health form a key part of the UK Fitness industry’s reopening strategy?

The UK Government’s COVID-19 recovery strategy will shortly be allowing for the reopening of gyms, fitness studios and leisure centres although this may be phased differently across the four nations. Industry bodies and health and fitness operators are busy working on how to safely open and operate their facilities. Considerable ...

Read the full post »

Oxygen Consulting’s new COVID-19 gym recovery financial model

Oxygen Consulting has developed a COVID-19 financial diagnostic and support service that will help independent fitness businesses to gain a clearer perspective of their business for the period through to December 2021. Planning for a reopening  Although UK fitness venues will begin reopening later in 2020, it remains unclear what the financial ...

Read the full post »

Our support for the Fitness United project

Several suppliers to the health and fitness industry are coming together to launch the Fitness United project. The purpose of the initiative is to support gym and fitness facility operators during the COVID-19 pandemic which has temporarily closed all UK gyms, studios and leisure centres. Navigating the COVID-19 pandemic Although, it is ...

Read the full post »

Washington Post survey shows many Americans do not yet support the reopening of gyms.

The Washington Post and the University of Maryland have recently published a survey which describes how the majority of Americans do not yet support the opening of many retail businesses, including gyms. Approximately half of the 50 US states have begun easing restrictions in an attempt to reboot the economy, ...

Read the full post »

Welcome to the future, welcome to the impact economy

Below is a chapter I have written for a new book titled: Horizon 2030. The book was due to be published at the European Health and Fitness Forum in Cologne during April 2020. Due to the COVID-19 pandemic, the book will now be published in September 2020. Introduction For some businesses in ...

Read the full post »

Peloton sprints towards one million connected fitness subscribers

Here are some of the most recent Peloton numbers (period ending March 2020 as) the business sprints towards one million paid subscribers. Peloton defines a connected subscriber as someone paying the £39/$39 to access live and on-demand classes. It defines a subscriber as currently paying and/or temporarily paused. You can ...

Read the full post »

Gym and studio negotiations with their landlords

Given that many gyms, leisure centres and studios have been ordered to close across much of Europe (there are a few exceptions), I am trying to get a sense for how property landlords are responding to the payment of rent, both now and over the coming months. Here in the UK, ...

Read the full post »