Compelling strategic insight for organisations connected to the global health & fitness industry
Recently, an email dropped into my inbox from Steve Tharrett, co-founder of ClubIntel, a U.S. based strategic consumer insights firm whose mission is to elevate the member experience for the club industry. It was to notify me on a white paper they had just published called: 'Does your brand resonate ...
I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...
Last night's Panorama investigation into the selling practices of Ryanair was interesting. Following the hour-long programme I was left thinking was there really a story here to tell. Ok, so the Ryanair website may not be the best at quickly flagging up the total cost of a flight ticket, but ...
The International Health, Racquet and Sportsclub Association (IHRSA) based in Boston has recently published an excellent 104 page report on the global health club industry. Globally, the industry now comprises 108,059 clubs (up 6%) with revenues totalling $61.4 billion. Worldwide membership now stands at just less than 107 million, in ...
Below is an excerpt from my recent Starbucks article for Leisure Report Journal. Brands with a cause was my recent plea (see: what does my brand stand for? Leisure Report January 2008). Let us ignore the companies bordering on the irrelevant and connect with those that genuinely stand for something. Life ...
I was recently invited by Health Club Management magazine to comment on the following question: Will budget health club chains change the face of the industry? Yes and this is why. Consumers have been enjoying budget goods and services for over a decade; EasyJet is already twelve years old. Consumers have now ...
As Deloitte’s UK HealthClubBenchmark Survey approaches its second birthday, the company is launching a cut-down version of the survey in order to attract more operators. Drawing on data representing 1.4 million members and 500 health clubs across the UK, HealthClubBenchmark provides in-depth analysis of key membership and profitability statistics. The ...
Below is an excerpt from an article I wrote for Leisure Report (A new way to serve up hotel fitness) on how I see a very different kind of health and fitness proposition for hotels. What follows is a story about Brio House, which is a hotel I conceived and ...
This week, the UK hosts `Enterprise Week` which aims to inspire young people to turn business ideas into reality. Over 1,400 events will be held around the UK to expose individuals to the opportunities of being more `enterprise receptive`, whether that means setting up a new business or fostering new ...
