Articles by Ray Algar

A Solas con Ray Algar – Mercado Fitness Magazine

Entrevista con el Mercado Fitness Magazine:

The price of competition

The International Health, Racquet & Sportsclub Association (IHRSA) has just published an article I wrote for their Club Business International (CBI) magazine. The article is titled 'The price of competition' and can be read here:

Il Nuovo Club magazine – European Health Club Industry Web and Social Media Report – Part 2

This is the second article published by Il Nuovo Club magazine. Click on 'expand' to read the full article.

Il Nuovo Club magazine – European Health Club Industry Web and Social Media Report – Part 1

Il Nuovo Club magazine in Italy requested permission to reproduce parts of my 2011 European Health Club Industry Web and Social Report for their magazine. Two articles were produced. This is the first.

Looking through the froth to find the cause at Starbucks

Brands with a cause was my recent plea (see: what does my brand stand for? Leisure Report January 2008). Let us ignore the companies bordering on the irrelevant and connect with those that genuinely stand for something. Life is too short to waste on companies that are fickle, fake, or ...

Read the full post »

Low prices everywhere

So, are you a Waitrose or a Lidl shopper? A few years ago, you would have been one, neither, but certainly not both. How things change. Now, British consumers are running rings round marketers by being a Waitrose shopper on Monday and a Lidl customer on Wednesday. Marketing textbooks tell ...

Read the full post »

What does my brand stand for?

As we say farewell to 2007, just over 16,000 UK companies did not plan a Christmas party. Instead, an insolvency practitioner was surgically extracting every pound of value for beleaguered creditors of these failed companies. According to the latest BDO Stoy Hayward Industry Watch report, UK corporate failures will rise ...

Read the full post »

Start the digital dialogue

When Tim Berners-Lee invented the World Wide Web at CERN in Switzerland in 1991, we wonder if he envisioned a future where consumers would harness its coalescent power to bargain down the price of virtually everything and allow the anatomy of organisations to be forensically examined, mouse click by mouse ...

Read the full post »

Ignore the online buzz at your peril

Ignore the online buzz at your peril Create an enthusiastic customer in the new digital age of user-generated web content and you have an unpaid evangelist who can authentically speak about the merits of your brand. Upset them at your peril. Publish on demand A few years ago, poor service or a defective ...

Read the full post »

It’s the trend of the world

Most leisure organisations are aware of the need to 'trend watch'. For some, it will be a strategic imperative, while others will treat it more as a 'nice to do' at an annual planning event. What follows is an overview of some of the key consumer trends relevant to leisure ...

Read the full post »