Oxygen Blog

Collaborating on a new book with EuropeActive

During December I was busy writing a chapter for a new book that is being published by EuropeActive in April. The book will be launched at the European Health and Fitness Forum in Cologne and is a multi-author collaboration focused on the theme: consumer experience and engagement in fitness. My chapter ...

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Gymtopia social good platform building momentum

                        Gymtopia has come a long way since its 2013 inception. We have now published inspiring stories from five continents outlining how the global health and fitness industry is using its community of members and staff to help people and communities. The stories are powerful and impactful so do drop by ...

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The future of mid-market health clubs

Health Club Management magazine contacted me recently to discuss a feature they were writing on change in the health club mid-market. They were asking this question: 'For the past decade, since the advent of low-cost clubs, there’s been talk of the mid-market disappearing. These clubs are still hanging on, but ...

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Talk to American health club operators at Club Industry conference – Chicago

During October I was invited to Chicago to give a talk to an audience of American health club operators. My talk was discussing themes from my recent Health Club Industry Mid-market report. This was my first time attending the event and all was positive apart from the idea of running seven ...

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Free Webinar: The Two Pathways of the Fitness Industry: Are You on the Correct Course for Success?

The health and fitness industry is bifurcating, forking along two distinct pathways – self-service and supported. In every area of their lives, consumers have been taking control of activities that once were outsourced to others – self-scanning groceries, booking hotels and flights – and enjoying the empowering feeling of serving themselves. Low-cost gyms have tapped this phenomenon ...

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Gym Factory talk in Madrid

During May 2016, I was invited to give a talk to stakeholders from the Spanish heath club industry about my research into the emergence of boutique fitness. Following my talk, the organisers sent over some follow-up questions which are below. Their is also a Spanish version. In your speech you said that ...

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Invitation to give a talk at TaiSPO Fitness Industry Forum in Taiwan

During March I was invited to be one of two international speakers for the TaiSPO 2016 Fitness Industry and Fitness Club Management Forum held in Taipei, Taiwan. This annual event is organised by the Taiwan External Trade Development Council and the Management Forum is designed to give attendees a deeper, ...

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FIBO Innovation Tour with EuropeActive

The FIBO Innovation Tour is an annual event coordinated by EuropeActive. This year the tour visited five countries and I was invited to deliver a keynote talk as part of a series of five, one day events. Starting in Turkey, the tour then went to Russia, Poland, Italy before concluding in Sweden. ...

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Health club industry prediction for 2016

What might the coming year bring for the fitness and physical activity sector? Independent clubs comprise half of the UK private sector but I believe their long-term role is being fundamentally challenged. Last year independent clubs accounted for three in every four clubs that went out of business. Those that closed ...

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Major health clubs chains must redraw business models or wither away

New report advises mid-market health clubs of urgent need to shake-up traditional business models Warns of growing competition from all sides without growth in customer base Recommends that clubs clearly define what they stand for Advises clubs to avoid simple price-cutting to compete and instead re-think long term direction Report published Friday December 11th, ...

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