Oxygen Blog

Ray Algar is contributing to a new fitness sector book

The 2019 European Health & Fitness Forum (EHFF) takes place in Cologne on April 3rd, 2019 and Oxygen Consulting has contributed a chapter to a new book. Titled 'Marketing and Sales in the Fitness Sector', the book will help all industry stakeholders to more clearly understand where their business is ...

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Philip Newborough, co-founder of Bridges Fund Management, discusses why all businesses need to prove their social impact

Since writing my Fitness Sector Social Good report and launching Gymtopia, I have been arguing that the global fitness industry needs to address the measurement of its social impact as a strategic imperative. Therefore, I was excited to see Health Club Management magazine interview Philip Newborough, the co-founder of Bridges Fund Management, ...

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Ray Algar takes up advisory role with Finnish premium low-cost gym operator, Liikku

Global fitness industry analyst Ray Algar announces that he has accepted a non-executive strategic advisory role with Liikku, a leading operator of premium low-cost gyms in Finland. ‘Liikku’, which broadly translates to mobility in English, was founded by Johanna and Heikki Riihijärvi in 2010 with the mission of encouraging more ...

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Ray Algar takes up a non-executive strategic advisory role with Pendex

Global fitness industry analyst Ray Algar announces that he has accepted a non-executive strategic advisory role with Pendex, a company that is bringing an AI-powered exercise system to the global health and fitness industry. Ray will be advising Pendex as they begin rolling-out their connected solution to businesses seeking new ...

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Fitness and Corporate Social Responsibility – Running on empathy

By its very nature the fitness industry supports a healthier planet, but in an age of heightened social awareness, and scrutiny of business ethics, is this still enough? We spoke to fitness corporate social responsibility (CSR) expert Ray Algar, who says to truly thrive in a post-recession, the fitness industry ...

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Oxygen Consulting and DataHub partner to help operators unlock the social value they generate

As part of the DataHub’s continued drive to enrich the sector’s understanding of the data it holds, a new strategic partnership has been agreed with Oxygen Consulting. The partnership is designed to help both private and public sector leisure operators more clearly define and champion the social value generated through ...

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Fitness brand insight reports

During this year, I will be publishing a new series of short reports that focus on a single fast-growing global fitness brand. The purpose of these strategic reports is that within one hour, a reader will acquire a deep understanding of a brand's 'secret sauce' and why it is resonating globally ...

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Comment for The Economist fitness industry article

During January 2018, The Economist contacted me to discuss an article they were researching on the fitness industry. Their initial angle for the article was to discuss the good-intentioned New Year resolution for people to get fit and how clubs and studios are the grateful beneficiaries of this surge in demand. ...

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The Year Ahead – Fitness Business Canada

My thoughts on a forthcoming 2018 article for Fitness Business Canada magazine. Commit to elevating your business reputation The health club industry was built with a focus on the tangible experience; impressive buildings, equipment and other assets that attracted customers often on the basis of convenience to home or work. Cultivating a ...

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Letter to the Editor of Club Business International magazine

As the boundaries of the health club industry are re-drawn, so it becomes necessary for all its diverse range of stakeholders to pause and reflect on how it will continue to create meaningful value. Recently, I attended the IHRSA European Congress which each year takes part in a different city. This ...

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