This report is a major update to my 2010 UK Low-cost Gym Sector Report. This report’s primary purpose is to assist the reader in understanding ‘why’ low-cost gyms are gaining popularity in the UK and provide a summary of the leading operators. Several of the UK’s leading low-cost CEOs contributed interviews, which I hope readers will find informative. The report also contains a significant amount of consumer insight gathered from more than 14,500 completed online surveys. The report also seeks to be forward-looking and assesses how this segment is likely to develop over the next two years. Neutral perspective.
I wish to put on record that I always attempt to write with a ‘neutral’ perspective. Using ‘net promoter’ terminology, I am a ‘passive’. My aim is to strategically examine and provide evidence about an emerging business model. I urge readers to do the same even if you’re not a ‘fan’ of low-cost gyms.
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The full report is available as an interactive PDF from the Knowledge Store.